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Blog - Marketing

All kinds of information on marketing ... new types of marketing, sports marketing, ...

  • Added: tuesday 13 March 2012 at 22:17:00

    Knock on wood with Andreas Klier's MyKnoaky

    Knock on wood with Andreas Klier's MyKnoakyKnock on wood? Not only the song title of the famous song by Eddie Floyd which was frequently covered, for example by David Bowie and Amii Stewart ... Knock on wood, it also allows to avoid "tempting fate" or destiny. It's also well know that many professional cyclists have some kind of ritual around a cycling race and Andreas Klier's idea thus seems quite interesting ... Indeed, the German rider of the Garmin-Barracuda team has invented a new product, MyKnoaky, which allows to knock on wood at any time!

    Let's discover what it's all about in this interview we did at the start of the 6th stage of Paris-Nice in Suze-la-Rousse!

    The birth of MyKnoaky

    After a short flashback on his Paris-Nice so far, I asked Andreas Klier to present the MyKnoaky product.

    A simple triangular piece of wood you say? Yes, but that's not ...

    > Read the whole story | no comments | shown 6665x

    this article appears in the following categories: Marketing| Paris-Nice 2012
  • Added: monday 13 February 2012 at 8:57:00

    Future journalist? Become one of the 'Jeunes Reporters' of the Tour de France 2012!

    Future journalist? Become one of the 'Jeunes Reporters' of the Tour de France 2012!Since 7 years now, Amaury Sport Organisation allows, together with its sponsors which are different from one year to another, some adolescents to experience the Tour de France as a journalist. Their newspaper, A notre Tour, is handed out to the followers of the Tour every two days.

    The operation is more international than ever before since it now allows not only French people (4 of the 6 Jeunes Reporters) but also a young Belgian journalist and a future journalist from Luxembourg to participate*.

    The Jeunes Reporters du Tour 2012

    The operation Les Jeunes Reporters du Tour is one of the three operations for young fans set up by Amaury Sport Organisation around the Tour de France, next to La P'tite Boucle Nesquik and Les Cadets Juniors.

    This operation allows to children from 14 to 16 years to become ...

    > Read the whole story | 1 comment | shown 3572x

    this article appears in the following categories: Tour de France| Tour de France 2012| Marketing
  • Added: friday 28 October 2011 at 17:02:00

    FDJ-BigMat: nothing final, but things are looking good!

    FDJ-BigMat: nothing final, but things are looking good!In the past few days, you might have seen some information about a potential co-sponsoring of the FDJ team by the biggest French independant negociator of building materials, BigMat. This would be good news for the French team which has been looking for a co-sponsor since 2 years now, but so far nothing has been officially confirmed yet ...
    Let's see where we are in this potential co-sponsoring!


    On Wednesday, CyclingNews.com briefly mentioned, by saying "Cyclingnews understands that a deal between FDJ and Big Mat could have legs, but as yet nothing has been announced", that after having abandoned a possible co-sponsoring of the Garmin-Cervélo, BigMat would be working on sponsoring the FDJ team which has been present in the pro peloton since 15 seasons (since its creation in 1997) with Française des Jeux as its sole spons ...

    > Read the whole story | 3 comments | shown 4080x

    this article appears in the following categories: Marketing
  • Added: wednesday 19 October 2011 at 10:30:00

    The 2 Etapes du Tour Mondovélo 2012 : in the Alps and the Pyrenees

    The 2 Etapes du Tour Mondovélo 2012 : in the Alps and the Pyrenees

    Update on 19 October at 10.30AM with the final information
    Now the the race course of the Tour de France 2012 has become publicly available, there's not much left to guess based on the rumours ... ecept of course the information which interests many amateur cyclists: the two Etapes du Tour Mondovélo of the Tour de France 2012!!

    As you'll see, this is not about simply changing one digit in a year which is part of the address of a page on the official Etape du Tour website.

    There'll indeed be 2 Etapes du Tour Mondovélo 2012!

    This year (in 2011) for the first time, there was not one but two Etapes du Tour Mondovélo. ASO's idea was to answer the ever growing demand for part ...

    > Read the whole story | 31 comments | shown 35421x

    this article appears in the following categories: Tour de France| Tour de France 2012| Marketing
  • Added: tuesday 04 October 2011 at 8:32:00

    The women's team HTC-Highroad continues as Team Specialized lululemon

    The women's team HTC-Highroad continues as Team Specialized lululemonAfter the announcement that Rabobank will take over the Nederland Bloeit team last week, today came the news that the HTC-Highroad's women's team will continue as Team Specialized lululemon with a new management structure.

    When the news came a few months ago that the HTC-Highroad team was to disappear, Bob Stapleton, the manager of Highroad, indicated he would try to do his best to let the women's team continue. That has been confirmed today, no longer managed by Highroad but still with Highroad as one of it's sponsors ...

    The main sponsors however are Specialized Bicycle Company and lululemon athletica.

    Specialized Bicycle Company

    Specialized will provide the team with the brand new Specialized Amira 2012 (after having already used the 2011 make for the HTC-Highroad team), but also the S-Works S ...

    > Read the whole story | no comments | shown 7324x

    this article appears in the following categories: Women's cycling| Marketing
  • Added: monday 26 September 2011 at 22:18:00

    Rabobank takes over the Nederland Bloeit team and thus enters women's cycling

    Rabobank takes over the Nederland Bloeit team and thus enters women's cyclingThe rumours had it since a few days already, the Dutch bank confirmed it at the end of this afternoon: Rabobank adds a a women's team as it's fourth cycling team.

    In 2012 it will be the 16th year that Rabobank sponsors a cycling team. Indeed, in 1996 the Rabobank pro team started. Also present as a sponsor of the Dutch federation KNWU, of the U23 team Rabobank Continental Team and since 2010 also as the sponsor of an off road team (cyclo cross and mountain bike) which is called Rabobank-Giant Offroad Team, Rabobank has always very well taken up the role of a responsible sponsor of Dutch cycling*.
    Indeed, the goal has always been to allow Dutch cycling to progress globally in both branches (road and "offroad"). This will again be the case, from 2012, in wo ...

    > Read the whole story | 1 comment | shown 4630x

    this article appears in the following categories: Women's cycling| Marketing
  • Added: tuesday 21 June 2011 at 21:25:00

    Prize draw: win a VIP day - with a helicopter flight - in the Tour de France 2011 thanks to Custom Getaways!

    Prize draw: win a VIP day - with a helicopter flight - in the Tour de France 2011 thanks to Custom Getaways!You most probably read the article "A VIP day or trip to the Tour de France, you can do it!" I wrote a few days ago and in which I explained all types of VIP access to the Tour de France Custom Getaways can supply you with as an official tour operator of the Tour de France.

    In this article, you'll get the unique opportunity to win a one day VIP trip to the Tour de France 2011 by simply answering some questions! Follow the guide to win an unforgettable day in the Tour!


    The one day VIP trip www.velowire.com allows you to win in collaboration with ...

    > Read the whole story | 48 comments | shown 4667x

    this article appears in the following categories: Tour de France| Tour de France 2011| Marketing
  • Added: saturday 18 June 2011 at 13:50:00

    A VIP day or trip to the Tour de France, you can do it!

    A VIP day or trip to the Tour de France, you can do it!You might have dreamt of it since you were a kid ... spend an unforgettable day among the big names of cycling in the Tour de France. Get access to the Village Départ, to one of the VIP areas on the finish line in order to see the stage finish up close, or even fly over the race in an helicopter to see the race from another side. All that, and even more, becomes possible thanks to Custom Getaways.

    You prefer to spend a whole week in the Tour, or maybe even ride on the same race route as the riders who participate in the Grande Boucle? One of the completely organised VIP trips of Custom Getaways might make your dreams come truth!


    ...

    > Read the whole story | 55 comments | shown 31606x

    this article appears in the following categories: Tour de France| Marketing
  • Added: wednesday 08 June 2011 at 0:55:00

    In 2012, Le Coq Sportif extends its presence in cycling with the Tour de France and other ASO races

    In 2012, Le Coq Sportif extends its presence in cycling with the Tour de France and other ASO racesThis afternoon, Amaury Sport Organisation (ASO) and Le Coq Sportif officially announced that the French brand will be back on the shoulders of the riders of the Tour de France from 2012. Indeed, from the 99th edition, the small French rooster will be on all leader's jerseys of the different classifications of the Tour de France and all other cycling races organised by A.S.O. (like for example Paris-Nice, Paris-Roubaix, the Critérium du Dauphiné, etc.).

    Le Coq Sportif makes it's comeback

    At the occasion of the 130th anniversary, Le Coq Sportif will make it's comeback on the shoulders of the b ...

    > Read the whole story | 2 comments | shown 7462x

    this article appears in the following categories: Tour de France| Tour de France 2012| Marketing
  • Added: sunday 05 June 2011 at 19:47:00

    Win your VIP spot in the Tour de France advertising caravan with St Michel !

    Win your VIP spot in the Tour de France advertising caravan with St Michel !Unfortunately this article is not available in English. You can read it below in French. The game on www.velowire.com is open to any EU inhabitants.

    Dans le cadre du Tour de France 2011, St Michel, fournisseur officiel du Tour de France, organise un grand jeu concours avec à la clé 10 places VIP sur le Tour de France !

    Vous voulez vivre une journée inoubliable au sein de la caravane de la marque aux biscuits ? Venez jouer au jeu !

    Vous n'avez pas de chance au grand jeu St Michel ? Venez retenter votre chance ici avec le jeu concours que vous trouverez en fin de cet article !

    Le Grand Jeu St Michel

    ...

    > Read the whole story | 78 comments | shown 10875x

    this article appears in the following categories: Tour de France| Tour de France 2011| Marketing
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