Blog - Marketing

Knock on wood with Andreas Klier's MyKnoaky

Knock on wood? Not only the song title of the famous song by Eddie Floyd which was frequently covered, for example by David Bowie and Amii Stewart ... Knock on wood, it also allows to avoid "tempting fate" or destiny. It's also well know that many professional cyclists have some kind of ritual around a cycling race and Andreas Klier's idea thus seems quite interesting ... Indeed, the German rider of the Garmin-Barracuda team has invented a new product, MyKnoaky, which allows to knock on wood at any time!

Let's discover what it's all about in this interview we did at the start of the 6th stage of Paris-Nice in Suze-la-Rousse!

The birth of MyKnoaky

Future journalist? Become one of the 'Jeunes Reporters' of the Tour de France 2012!

Since 7 years now, Amaury Sport Organisation allows, together with its sponsors which are different from one year to another, some adolescents to experience the Tour de France as a journalist. Their newspaper, A notre Tour, is handed out to the followers of the Tour every two days.

The operation is more international than ever before since it now allows not only French people (4 of the 6 Jeunes Reporters) but also a young Belgian journalist and a future journalist from Luxembourg to participate*.

The Jeunes Reporters du Tour 2012

FDJ-BigMat: nothing final, but things are looking good!

In the past few days, you might have seen some information about a potential co-sponsoring of the FDJ team by the biggest French independant negociator of building materials, BigMat. This would be good news for the French team which has been looking for a co-sponsor since 2 years now, but so far nothing has been officially confirmed yet ...
Let's see where we are in this potential co-sponsoring!

On Wednesday, CyclingNews.com briefly mentioned, by saying "Cyclingnews understands that a deal between FDJ and Big Mat could have legs, but as yet nothing has been announced", that after having abandoned a possible co-sponsoring of the Garmin-Cervélo, BigMat would be working on sponsoring the FDJ team which has been present in the pro peloton since 15 seasons (since its creation in 1997) with Française des Jeux as its sole spons ...

The 2 Etapes du Tour Mondovélo 2012 : in the Alps and the Pyrenees

There'll indeed be 2 Etapes du Tour Mondovélo 2012!

The women's team HTC-Highroad continues as Team Specialized lululemon

After the announcement that Rabobank will take over the Nederland Bloeit team last week, today came the news that the HTC-Highroad's women's team will continue as Team Specialized lululemon with a new management structure.

When the news came a few months ago that the HTC-Highroad team was to disappear, Bob Stapleton, the manager of Highroad, indicated he would try to do his best to let the women's team continue. That has been confirmed today, no longer managed by Highroad but still with Highroad as one of it's sponsors ...

The main sponsors however are Specialized Bicycle Company and lululemon athletica.

Specialized Bicycle Company

Rabobank takes over the Nederland Bloeit team and thus enters women's cycling

The rumours had it since a few days already, the Dutch bank confirmed it at the end of this afternoon: Rabobank adds a a women's team as it's fourth cycling team.

In 2012 it will be the 16th year that Rabobank sponsors a cycling team. Indeed, in 1996 the Rabobank pro team started. Also present as a sponsor of the Dutch federation KNWU, of the U23 team Rabobank Continental Team and since 2010 also as the sponsor of an off road team (cyclo cross and mountain bike) which is called Rabobank-Giant Offroad Team, Rabobank has always very well taken up the role of a responsible sponsor of Dutch cycling*.
Indeed, the goal has always been to allow Dutch cycling to progress globally in both branches (road and "offroad"). This will again be the case, from 2012, in wo ...

Prize draw: win a VIP day - with a helicopter flight - in the Tour de France 2011 thanks to Custom Getaways!

You most probably read the article "A VIP day or trip to the Tour de France, you can do it!" I wrote a few days ago and in which I explained all types of VIP access to the Tour de France Custom Getaways can supply you with as an official tour operator of the Tour de France.

In this article, you'll get the unique opportunity to win a one day VIP trip to the Tour de France 2011 by simply answering some questions! Follow the guide to win an unforgettable day in the Tour!

The one day VIP trip www.velowire.com allows you to win in collaboration with ...

A VIP day or trip to the Tour de France, you can do it!

You might have dreamt of it since you were a kid ... spend an unforgettable day among the big names of cycling in the Tour de France. Get access to the Village Départ, to one of the VIP areas on the finish line in order to see the stage finish up close, or even fly over the race in an helicopter to see the race from another side. All that, and even more, becomes possible thanks to Custom Getaways.

You prefer to spend a whole week in the Tour, or maybe even ride on the same race route as the riders who participate in the Grande Boucle? One of the completely organised VIP trips of Custom Getaways might make your dreams come truth!

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In 2012, Le Coq Sportif extends its presence in cycling with the Tour de France and other ASO races

This afternoon, Amaury Sport Organisation (ASO) and Le Coq Sportif officially announced that the French brand will be back on the shoulders of the riders of the Tour de France from 2012. Indeed, from the 99th edition, the small French rooster will be on all leader's jerseys of the different classifications of the Tour de France and all other cycling races organised by A.S.O. (like for example Paris-Nice, Paris-Roubaix, the Critérium du Dauphiné, etc.).

Le Coq Sportif makes it's comeback

Win your VIP spot in the Tour de France advertising caravan with St Michel !

Unfortunately this article is not available in English. You can read it below in French. The game on www.velowire.com is open to any EU inhabitants.

Dans le cadre du Tour de France 2011, St Michel, fournisseur officiel du Tour de France, organise un grand jeu concours avec à la clé 10 places VIP sur le Tour de France !

Vous voulez vivre une journée inoubliable au sein de la caravane de la marque aux biscuits ? Venez jouer au jeu !

Vous n'avez pas de chance au grand jeu St Michel ? Venez retenter votre chance ici avec le jeu concours que vous trouverez en fin de cet article !

Le Grand Jeu St Michel