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The official partners of the Tour de France 2007 and how they communicate on the Internet

Added: tuesday 03 April 2007 at 21:50:00
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    The official partners of the Tour de France 2007 and how they communicate on the InternetUPDATE 9 April 2007: added 'La P'tite Boucle Nesquik' for Nesquik.

    After having published an article on this blog about how the different Tour cities communicate on the Internet around the event which will take place in their city in July, now it's time for the official partners of the Tour. Again, we'll see that some of these partners reserved a lot of space on their website around the sponsoring of the Tour de France 2007, while others don't even talk about it at all. In general, the information which is available seems to be quite static information, in some cases even written for a Tour de France a few years ago without having been updated since.
    A tour on the websites of the different brands ...

    The members of the Club du Tour de France

    • Champion

      Champion

      Concours de décoration des villes et villagesThe Champion supermarkets are official partner of the Tour de France and sponsor of the polka dot jersey for best climber since 1993. In addition to this, Champion, together with Doublet and Eco-Emballages sponsors the decoration contest for cities and towns through which the Tour de France passes, the Concours de Décoration des Villes et Villages . Finally Champion is of course present in the advertising caravan in which they distribute the famous polka dot caps.
      On Champion's website we can find an article with an overview of Champion's activities around the Tour: the polka dot jersey, specific actions in the different supermarkets, the advertising caravan with Champion's ambassadors Richard Virenque, Jacky Durand and Eddy Seigneur and the decoration contest for cities and towns through which the Tour de France passes.
    • LCL - Le Crédit Lyonnais

      LCL - Le Crédit Lyonnais

      LCL (Le Crédit Lyonnais) is a partner of the Tour de France since 1981 already and since 1987 they have become the sponsor of the yellow jersey. Of course LCL is also present in the advertising caravan.
      On its website LCL created a specific file around the partnership with the Tour in its sponsoring section. In this file we can find generic information about this partnership , a preview on the 2007 Tour de France and a lookback on the 2006 Tour de France .
      During the Tour, LCL publishes a summary and pictures of each stage. This is how I discovered that LCL took almost the same picture as I did last year: mine is available here and LCL's here (click on Voir les photos > Etape 17 > picture at the bottom left) .
    • Nestlé Aquarel

      Nestlé Aquarel

      Nestlé Aquarel is the official water of the Tour de France since 2001. Since 2003 Nestlé Aquarel has become sponsor of the stage winner's ceremony. Nestlé Aquarel is also very present in the commercial caravan and has won several prices with its caravan. Many people are really waiting for the Nestlé Aquarel caravan to get some refreshment (Nestlé Aquarel distributes the 'Eaufficiel du Tour de France and bottles of water, but also surprises some people with a refreshing shower).
      On Nestlé Aquarel's website we can find a dedicated section on the partnership with the Tour de France. In this section we can find generic information on the partnership, about the Tour and about the advertising caravan. Unfortunately this information has not been updated since 2005.
      Some people working in Nestlé Aquarel's advertising caravan have created a dedicated website after the Tour last year, which contains many pictures and some stories about the advertising caravan.
    • Skoda

      Skoda

      Skoda has become a Tour de France partner in 2004 and is also the sponsor of the white jersey (best young cyclist). In addition to this, Skoda provides the cars for the organisation (ASO) and for some of the cycling teams. Furthermore the brand is of course present in the advertising caravan in which they distribute white caps.
      On Skoda's website a special section is dedicated to the Tour de France and this section contains information about the different stages, Skoda's sponsoring, an explanation of what Skoda does in the Tour and some pictures and videos. Unfortunately all this information is about the Tour de France 2006 and it doesn't contain anything about the Tour de France 2007.

    The official partners

    The official suppliers

    The technical partners

    The 'institutional' partners

    • Ministère des Transports, de l

      Ministerie of Transport and Tourism

      The Ministry of Transport and Tourism (actually the Ministère des Transports, de l'Equipement, du Tourisme et de la Mer in French) makes sure the roads of the Tour are in good shape and is therefore a Tour de France partner.
      The ministry's website only contains a short article about the Tour 2006 (a similar article is also available about previous Tours). I don't expect the ministry will publish much more information this year either ...
    • Assemblée des Départements de France

      The Association of French Departments

      Since the management of some roads has been passed from the Ministry of Transport and Tourism to the Association of French Departments (actually the Assemblée des Départements de France) they've now also become a Tour de France partner.
      On their website however, they don't even mention the Tour.
    • Eco-Emballages

      Eco-Emballages

      Eco-Emballages is the Tour's 'ecological partner' (they're also the ecological partner for Paris-Nice) which allows to separately collect rubbish during some of the Tour stages. They will probably also again be in the advertising caravans, like last year with the big yellow dustbins. Furthermore, Eco-Emballages, together with Doublet and Champion, sponsors the decoration contest for cities and towns through which the Tour de France passes, the Concours de Décoration des Villes et Villages .
      Its website contains an article which explains the partnership between Eco-Emballages and the Tour de France .
    • Agence Régionale Pour l

      Agence Régionale Pour l'Environnement (ARPE) Midi-Pyrénées

      The ARPE Midi-Pyrénées' website doesn't contain any information about the Tour de France and it therefore remains unclear what their role as a Tour de France partner is.
    • Agence de l

      Agence de l'Environnement et de la Maîtrise de l'Energie (ADEME)

      The ADEME website doesn't contain any information about the Tour de France either.

    The official broadcasters

    • France 2France 3

      France 2 / France 3

      France 2 and France 3 are the official Tour de France broadcasters.
      During the Tour de France they of course provide live coverage of the Tour on the Internet, but their dedicated website already contains some information on the Tour de France 2007.


    I tried to make this article as complete as possible, but if you have any further information about the Tour de France partners which is available on the Internet and which might be interesting to complete this article, please feel free to mention it in a comment you can post below. Any other comments on this post are more than welcome as well of course!!

    This article will also be updated in the next few months if these partners publish more information on their websites.

    by Thomas Vergouwen
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    this article appears in the following categories: Tour de France| Tour de France 2007| Marketing | share on Facebook | delicious | twitter | Google | technorati

Comments

Currently 6 comments!
  1. la flamme rouge du dernier kilométre, c'est pas Doublet, c'est Movico. Elle existe depuis 2001, Doublet n'est fournisseur que depuis 2002.
    J'ai retrouvé cette page Doublet http://www.doublet.fr/doublet/doublet_sur_le_tour.html sur leur participation au Tour 2005. Il y est mieux décrit leurs activités et leurs moyens...

    | Harry | tuesday 24 April 2007 at 13:09:25

  2. Merci Harry pour ces infos !

    Je viens de mettre l'article à jour avec ces infos. C'est dommage que Doublet n'a plus mis à jour sa page depuis 2005 :-(.

    | Thomas Vergouwen | friday 27 April 2007 at 22:22:58

  3. LCL profite de son partenariat de longue date du maillot jaune pour sortir une carte visa collector avec 3 visuels (une nouveauté en France).
    On peut choisir un coureur en maillot jaune, un dérailleur qui rappelle pas mal les génériques de France Tv, et un autre cycliste stylisé argenté).
    La carte apporte en plus des fonctionnalités habituelles quelques avantages dans le monde du vélo (3 numéros de Vélo Mag, des réductions chez certains revendeurs ...)
    Accessible au nouveau souscripteur, mais aussi au possesseur d'une carte moyennant 9€50. J'adore l'idée d'avoir un maillot jaune dans mon portefeuille !

    | François | monday 25 June 2007 at 20:20:09

  4. Bonjour François,

    J'avais effectivement vu des infos sur la carte Cléo Vélo de LCL il y a quelque temps. Ça me fait d'ailleurs penser à ce que je dois mettre à jour cet article (et celui sur les villes), mais ce dernier temps je n'ai pas trop eu le temps de le faire ... Vous savez maintenant pourquoi ;-).

    L'idée d'avoir un maillot jaune dans son portefeuille est pas mal effectivement ... encore faut-il être client de LCL ;-).

    Je vais donc voir si je trouve un peu de temps bientôt pour le faire !!

    | Thomas Vergouwen | monday 25 June 2007 at 21:29:11

  5. erreur pour Brandt :sur son site on parle des news,des classements du tour de France.des prix du combatif de chaque jour. et on trouve même des vidéos de remise de ce prix de la combativité.cordialement www.brandt.com

    | lebegue | monday 30 July 2007 at 9:10:31

  6. Bonjour lebegue,

    Brandt a effectivement crée un site dédié au prix de la combativité et un site sur le casting pour ses hôtesses mais cela a été fait après la publication de mon article ...

    Comme tu l'as peut-être vu, j'étais moi-même dans le Tour de France pour faire le blog Orange dans le Tour et du coup je n'ai plus pu mettre à jour mon blog depuis quasiment mi-juin ...

    | Thomas Vergouwen | tuesday 31 July 2007 at 23:40:02

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