News - Marketing

All kinds of information on marketing ... new types of marketing, sports marketing, ...

Monday 21 July 2025 at 17h42

LOOK Cycle celebrates 40 years of automatic pedals

It was already 40 years ago, in 1985, that the automatic pedal saw the light of day, and led to Bernard Hinault's victory in the Tour de France, the last of his 5 victories in the Grande Boucle.

Over the past 40 years, the automatic pedal has continued to evolve, but it was the revolutionary idea ...

Thursday 27 March 2025 at 22h32

D-100 before the start of Tour de France 2025: discovering the finish of the first stage with Mondial Relay

this article has not been translated in English, you can read it below in French

Ça y est, on est ...

Tour de France | Tour de France 2025 | Marketing

Sunday 05 January 2025 at 23h32

The changes concerning cycling teams for 2025

With the start of the 2025 cycling season still a few weeks away, we can - on this New Year's Eve - ...

Monday 28 October 2024 at 14h42

Innovation Ekoï: the shoe-pedal combination PW8 will be available early 2025 ... will we see it being used in the Tour de France 2025?

The automatic pedal has been around for 40 years, and was first used on the Tour de France in 1985 b ...

Marketing | Tour de France 2025

Monday 12 February 2024 at 21h41

The changes concerning cycling teams for 2024

As the European cycling season got underway at the end of January, let's take a quick look at the ma ...

Thursday 21 April 2022 at 00h10

Team Jumbo-Visma presents an original jersey for the Tour de France 2022: The Masterpiece

Every year, the Dutch Team Jumbo-Visma needs to wear a special team shirt during the Tour de France. ...

Tour de France | Tour de France 2022 | Marketing

tuesday 12 October 2021 at 00h08

Santini is the new sponsor for the distinctive jerseys of the Tour de France and theTour de France Femmes avec Zwift

While you may have discovered last night already here that Le Coq Sportif has left the Tour de Franc ...

Tour de France | Tour de France 2022 | Marketing

Monday 11 October 2021 at 00h14

Marion Rousse director of the Tour de France Femmes avec Zwift, the sponsors and ... the end of the Le Coq Sportif sponsorship?

While she was commenting Paris-Tours on France Télévisions, Amaury Sport Organisation (A.S.O.), the ...

Tour de France | Tour de France 2022 | Dameswielrennen | Marketing

Wednesday 20 January 2016 at 20h53

Team Direct Energie 2016: have fun and win many races!

Last Friday 15 January 2016 the Team Direct Energie was presented to the press. The team with its ne ...

Wielrennen algemeen (m.u.v. Tour de France) | Marketing

Wednesday 17 June 2015 at 21h43

News from the sponsors of the Tour de France 2015

Only 2 and a half weeks left until the start of the Tour de France 2015 in Utrecht, The Netherlands. ...

Tour de France | Tour de France 2015 | Marketing

Wednesday 18 March 2015 at 23h31

Changes in the sponsors of the Tour de France: what about the green jersey? And the white jersey?!

Like every year, there will be some changes in the sponsors of the Tour de France again this year. A ...

Tour de France | Tour de France 2015 | Marketing

Wednesday 13 August 2014 at 21h48

The Continental Pro cycling team Orange Cycling will be sponsored by Roompot Vakanties

On the 20th of April the former Dutch riders Erik Breukink, Michael Boogerd and Jean-Paul van Poppel ...

Thursday 03 July 2014 at 19h58

All news about the sponsors and the advertising caravane of the Tour de France 2014

Due to a lack of time, this article has not been translated in English. Below you can find the Frenc ...

Marketing | Tour de France | Tour de France 2014

Sunday 15 June 2014 at 23h02

Search notice: looking for Tour de France super fans who want to win a day in the Tour!

We now have less than 3 weeks to go before the Tour de France 2014 starts in Yorkshire, more precise ...

Tour de France | Tour de France 2014 | Marketing

Wednesday 27 June 2012 at 22h11

You're going to the Tour de France 2012 ? Alcatel One Touch shows you around!

You must have noticed that velowire.com has recently changed colours (early June)! After the pink fo ...

Tour de France | Tour de France 2012 | Marketing

tuesday 13 March 2012 at 22h17

Knock on wood with Andreas Klier's MyKnoaky

Knock on wood? Not only the song title of the famous song by Eddie Floyd which was frequently covere ...

Marketing | Parijs-Nice 2012

Monday 13 February 2012 at 08h57

Future journalist? Become one of the 'Jeunes Reporters' of the Tour de France 2012!

Since 7 years now, Amaury Sport Organisation allows, together with its sponsors which are different ...

Tour de France | Tour de France 2012 | Marketing

Friday 28 October 2011 at 17h02

FDJ-BigMat: nothing final, but things are looking good!

In the past few days, you might have seen some information about a potential co-sponsoring of the FD ...

Wednesday 19 October 2011 at 10h30

The 2 Etapes du Tour Mondovélo 2012 : in the Alps and the Pyrenees

Update on 19 October at 10.30AM with the final informationNow the the race course of the Tour de Fra ...

Tour de France | Tour de France 2012 | Marketing

tuesday 04 October 2011 at 08h32

The women's team HTC-Highroad continues as Team Specialized lululemon

After the announcement that Rabobank will take over the Nederland Bloeit team last week, today came ...

Dameswielrennen | Marketing

Monday 26 September 2011 at 22h18

Rabobank takes over the Nederland Bloeit team and thus enters women's cycling

The rumours had it since a few days already, the Dutch bank confirmed it at the end of this afternoo ...

Dameswielrennen | Marketing

tuesday 21 June 2011 at 21h25

Prize draw: win a VIP day - with a helicopter flight - in the Tour de France 2011 thanks to Custom Getaways!

You most probably read the article "A VIP day or trip to the Tour de France, you can do it!" I wro ...

Tour de France | Tour de France 2011 | Marketing

Saturday 18 June 2011 at 13h50

A VIP day or trip to the Tour de France, you can do it!

You might have dreamt of it since you were a kid ... spend an unforgettable day among the big names ...

Tour de France | Marketing

Wednesday 08 June 2011 at 00h55

In 2012, Le Coq Sportif extends its presence in cycling with the Tour de France and other ASO races

This afternoon, Amaury Sport Organisation (ASO) and Le Coq Sportif officially announced that the Fre ...

Tour de France | Tour de France 2012 | Marketing

Sunday 05 June 2011 at 19h47

Win your VIP spot in the Tour de France advertising caravan with St Michel !

Unfortunately this article is not available in English. You can read it below in French. The game on ...

Tour de France | Tour de France 2011 | Marketing

Friday 15 April 2011 at 01h14

IG Markets launches a new cycling ranking, competing with the official UCI rankings?

Do you know who's currently leading the UCI WorldTour ranking and which victories allowed him to ge ...

Marketing | UCI ProTour

Thursday 17 March 2011 at 22h36

The Ligue Nationale de Cyclisme and its 5 years project ... project you say?!

Don't you know the Ligue Nationale de Cyclisme in France? That's good, you'll be able to get to k ...

Coupe de France | Marketing

Monday 14 March 2011 at 23h26

Discover the Belgian Cycling Classics as a VIP with Go4Cycling - get your chance to win the contest!

A few weeks ago the Classics season in Belgium started with for example the Omloop Het Nieuwsblad (w ...

Klassiekers | Marketing

tuesday 04 January 2011 at 01h41

An original presentation of the 2011 HTC-High Road riders by Specialized (video)

Now the year 2011 has started, the cycling team presentations for this new year will all take place ...

Ploegenpresentaties 2011 | Marketing

Thursday 16 December 2010 at 23h11

The 2011 Garmin-Cervélo team training camp at the Cayman Islands (exclusive video)

December is the usual period when the different professional cycling teams go on training camp, some ...

Marketing | Ploegenpresentaties 2011

Wednesday 17 November 2010 at 00h56

Castelli continues sponsoring a pro cycling team, with Garmin-Cervélo

Castelli, provider of the Cervélo TestTeam in 2009 and 2010, will continue its sponsoring of a profe ...

Marketing | Ploegenpresentaties 2011

Saturday 02 October 2010 at 16h04

The future of the Bbox Bouygues Telecom team will soon be decided!

initially published on 27 September 2010 at 0.02AM, updated on 2 October at 4.04PMEuropcar is the ne ...

Wielrennen algemeen (m.u.v. Tour de France) | Marketing

Friday 16 April 2010 at 23h39

The Critérium du Dauphiné 2010 stages officially announced by A.S.O.

In January, I announced the news about the organisation of the Dauphiné Libéré by Amaury Sport Organ ...

Criterium du Dauphiné | UCI ProTour | Marketing | Critérium du Dauphiné 2010

Friday 09 April 2010 at 00h27

St Michel presents its activities in and around the Tour de France 2010 as official supplier of Galettes and Madeleines

A few days ago, you could read all informations about the official syrup of the Tour de France 2010, ...

Tour de France | Tour de France 2010 | Marketing

Thursday 01 April 2010 at 23h49

A colourful Tour de France 2010 with Teisseire

The information rayon-boissons.com published on 23 February 2010 has been confirmed today by the syr ...

Tour de France | Tour de France 2010 | Marketing

Wednesday 09 December 2009 at 00h59

Vote for the Skoda Fabia Tour de France !

Early November Škoda announced in an e-mail that the car manufacturer would like to radically change ...

Tour de France | Marketing

Thursday 08 October 2009 at 00h30

How to get VIP access to the Tour de France - discover what Sports Tours International can do for you!

As you know the Tour de France is the most popular of the three Grand Tours and thus the most popula ...

Tour de France | Marketing | Wielrennen algemeen (m.u.v. Tour de France)

Wednesday 01 July 2009 at 01h10

The Team Vittel, the 21st team of the Tour de France 2009, now has its own blog!

Maybe you remember the 21st team of the Tour de France which discoverede the Tour last year? That wa ...

Tour de France 2009 | Tour de France | Ploegpresentaties 2009 | Marketing

Thursday 23 April 2009 at 19h39

For Carrefour the Tour already started!

By now you probably know that the brand Champion for the French supermarkets will disappear progress ...

Tour de France | Tour de France 2009 | Marketing

Saturday 11 April 2009 at 23h28

The French sports newspaper L'Equipe celebrated its 20.000th issue

Yesterday, Friday 10 April 2009, the French sports newspaper L'Equipe celebrated its 20,000th numbe ...

Wednesday 08 April 2009 at 00h57

LCL introduces a VISA card with the Tour de France brand

The jellow yersey sponsor of the Tour de France since 1981 which -as one of the main sponsors- is a ...

Tour de France 2009 | Tour de France | Marketing

Thursday 29 January 2009 at 22h08

Team presentation Caisse d'Epargne cycling team 2009

On Wednesday morning, the Caisse d'Epargne cycling team was presented to the press at the Caisse Na ...

Marketing | Ploegpresentaties 2009

tuesday 27 January 2009 at 23h59

Team presentation AG2R La Mondiale cycling team 2009

This morning the official presentation of the AG2R La Mondiale cycling team for 2009 took place at t ...

Marketing | Ploegpresentaties 2009

Sunday 25 January 2009 at 23h59

Team presentation Cervélo TestTeam cycling team 2009

During its training camp in the south-east of Portugal the brand new cycling team Cervélo TestTeam p ...

Ploegpresentaties 2009 | Marketing

Thursday 15 January 2009 at 01h08

Alejandro Valverde himself announces: Caisse d'Epargne cycling team 2009 - team presentation and new website on 28 January ...

Since a few days the Caisse d'Epargne cycling team website has disappeared ... but that's only so ...

Ploegpresentaties 2009 | Marketing

Saturday 10 January 2009 at 23h00

Team presentation Milram cycling team 2009 - everything new, everything different

It's the time of the year again in which the cycling teams for the new season 2009 get presented .. ...

Ploegpresentaties 2009 | Marketing

Wednesday 07 January 2009 at 00h20

Team presentation Rabobank cycling team 2009 - pure combativity

On Monday 5 January 2009 the Rabobank cycling team for 2009 has been presented. Exactly one year aft ...

Ploegpresentaties 2009 | Marketing

Monday 05 January 2009 at 23h57

David Zabriskie at best ... with DZ Nuts

The cyclist David (Dave) Zabriskie, of the Team Garmin-Slipstream and also known by his nickname DZ, ...

Marketing | Wielrennen algemeen (m.u.v. Tour de France)

Wednesday 10 December 2008 at 01h44

The Tour de France advertising caravan continues without RMC as its official radio

The French radio station for news, talkshows and sports, RMC, which in 2005 became the official adve ...

Tour de France | Tour de France 2009 | Marketing

Monday 01 December 2008 at 23h30

The Saxo Bank ~~IT Factory~~ team's presentation, the team is looking for a new sponsor ...

Bjarne Riis' team (Riis Cycling) for 2009, in 2008 known under the name CSC and since the Tour de F ...

Marketing | Ploegpresentaties 2009

Thursday 27 November 2008 at 23h58

Will Milram survive the storm in German cycling?! - UPDATE: the team continues!

update 7 December: the team will continue!After the German TV channel ARD's decision to no longer b ...

Wielrennen algemeen (m.u.v. Tour de France) | Marketing | Doping

Thursday 13 November 2008 at 20h58

L'Equipe's Bernard Chevalier wins the prize for the best article on this year's Tour de France (Prix Jacques Goddet)

On November 5th I announced here the result of the decoration contest of the Tour de France 2008. On ...

Tour de France | Tour de France 2008 | Marketing

Thursday 06 November 2008 at 00h01

The final result of the decoration contest of the Tour de France 2008 has been announced

Every year during the Tour de France a decoration contest is organised for the cities and towns wher ...

Tour de France 2008 | Tour de France | Marketing

Friday 15 August 2008 at 00h07

Thomas Dekker and Michael Boogerd say goodbye to Rabobank cycling team

Friends for once, friends forever ... that's what one could think after reading that Michael Booger ...

Marketing | Tour de France | Tour de France 2007 | Tour de France 2008 | Wielrennen algemeen (m.u.v. Tour de France) | Olympische Spelen

Thursday 19 June 2008 at 23h24

Slipstream found in Garmin its new title sponsor!

After CSC which will from the start of the Tour continue as Team CSC Saxo Bank and High Road which w ...

Marketing | Tour de France 2008 | Wielrennen algemeen (m.u.v. Tour de France)

Monday 16 June 2008 at 23h25

Team High Road becomes Team Columbia

After the announcement by Team CSC which becomes Team CSC Saxo Bank, today it's up to Team High Roa ...

Marketing | Tour de France 2008 | Wielrennen algemeen (m.u.v. Tour de France)

Thursday 12 June 2008 at 23h34

Team CSC continues with Saxo Bank, QuickStep extends its contract

Riis Cycling, looking for a new sponsor to take up the place left by CSC at the end of this year, ha ...

Doping | Marketing | Tour de France | Tour de France 2008 | Wielrennen algemeen (m.u.v. Tour de France)

Wednesday 07 May 2008 at 01h42

Quick.Step continues sponsoring the cycling team?!

According to the Dutch website Sportweek.nl several media have announced that Quick.Step will contin ...

Marketing | Wielrennen algemeen (m.u.v. Tour de France)

Sunday 13 April 2008 at 00h36

Changes in the sponsors of the Tour de France

At a little bit less than 3 months before the Grand Départ of the Tour de France 2008 in Brest a few ...

Tour de France | Tour de France 2008 | Marketing

Sunday 06 April 2008 at 14h44

Change in the map of the Tour de France 2008, no more Tour for Nestlé Aquarel?!

Last week the map of the Tour de France 2008 has been changed on the official Tour web site. In this ...

Tour de France 2008 | Marketing

Sunday 03 February 2008 at 23h19

Team presentation Française des Jeux cycling team 2008

The French cycling team Française des Jeux for 2008 has been presented last Thursday. While the team ...

Ploegpresentatie 2008 | Wielrennen algemeen (m.u.v. Tour de France) | Marketing

Thursday 31 January 2008 at 00h53

Team presentation AG2R La Mondiale cycling team 2008

The AG2R La Mondiale 2008 cycling team had its official presentation today. The team, based in Chamb ...

Ploegpresentatie 2008 | Wielrennen algemeen (m.u.v. Tour de France) | Marketing

Thursday 24 January 2008 at 22h42

Television rights Tour de France : France Télévisions extends its contract until 2013!

The Tour de France is still very popular and the French television broadcasting rights for this cycl ...

Tour de France | Marketing

Wednesday 16 January 2008 at 00h03

Team presentation Gerolsteiner cycling team 2008

After Cofidis, Rabobank, Caisse d'Epargne, Milram, Bouygues Telecom, Saunier Duval-Scott, Liquigas, ...

Ploegpresentatie 2008 | Marketing | Wielrennen algemeen (m.u.v. Tour de France)

Sunday 13 January 2008 at 14h42

Team presentation Saunier Duval-Scott cycling team 2008

Yesterday the Saunier Duval-Scott cycling team for 2008 was presented in the M.A. Nazaríes Hotel in ...

Marketing | Ploegpresentatie 2008 | Wielrennen algemeen (m.u.v. Tour de France)

Friday 11 January 2008 at 21h28

Team presentation Bouygues Telecom cycling team 2008

Just like Team Milram, Bouygues Telecom yesterday presented its team for the 2008 season. At the hea ...

Ploegpresentatie 2008 | Wielrennen algemeen (m.u.v. Tour de France) | Marketing

Thursday 10 January 2008 at 22h29

Team presentation Milram cycling team 2008

Today the German team Team Milram presented its team for 2008.

New for the team are especially a ...

Marketing | Wielrennen algemeen (m.u.v. Tour de France) | Ploegpresentatie 2008

Thursday 10 January 2008 at 20h20

Team presentation Caisse d'Epargne cycling team 2008 [UPDATE + official team picture]

Originally published on wednesday 09 January 2008 at 20:54:00
After the Dutch bank Rabobank, today ...

Marketing | Wielrennen algemeen (m.u.v. Tour de France) | Ploegpresentatie 2008

tuesday 08 January 2008 at 21h50

Team presentation Rabobank cycling team 2008

While Theo Bos was doing his rounds during the Six days in Rotterdam, the Rabobank Pro Team 2008 was ...

Wielrennen algemeen (m.u.v. Tour de France) | Marketing | Ploegpresentatie 2008

Monday 07 January 2008 at 14h46

Scoop: the new site for the Cofidis cycling team [UPDATE 8PM]

This article has not been translated in English ... you can read the French version below or the Dut ...

Marketing | Wielrennen algemeen (m.u.v. Tour de France) | Ploegpresentatie 2008

Friday 04 January 2008 at 22h35

News from the Caisse d'Epargne team: team presentation (and a new sponsor?!) and Alejandro Valverde now daddy of twins

In the few months between two cycling seasons, the cycling team Caisse d'Epargne brings some intere ...

Wielrennen algemeen (m.u.v. Tour de France) | Marketing | Ploegpresentatie 2008

Saturday 22 December 2007 at 20h09

Want to work in the Tour de France ('s advertising caravan)? Apply now!!

This article is not available in English since you'll most probably need to speak French anyway to g ...

Tour de France | Marketing

Monday 10 December 2007 at 23h39

Cochonou chooses Compagnie 360 for its trade marketing around the Tour de France

Cochonou, since already 10 years partner of the Tour de France, is not only present in the Tour with ...

Tour de France | Marketing

Thursday 29 November 2007 at 01h01

Tour de France 2007: the start in London was a big success, the Tour coming back soon?!

On 7 and 8 July all eyes were on London in the world of cycling ... Transport for London (TfL) today ...

Tour de France | Tour de France 2007 | Marketing

tuesday 06 November 2007 at 23h21

The Tour partners renew their sponsorship ... T-Mobile's future unsure again [UPDATE]

While the Tour de France sponsors are extending their contracts little by little, T-Mobile again hes ...

Tour de France 2008 | Tour de France | Wielrennen algemeen (m.u.v. Tour de France) | Marketing

Wednesday 31 October 2007 at 01h14

The Deutschland Tour and the Hamburger Cyclassics have now become French ... or not?!

The German newspaper Der Spiegel announced last Saturday (27 October) that the Deutschland Tour and ...

Tour de France | Marketing

Saturday 20 October 2007 at 00h41

The Tour de France 2008 theme?!

On October 25, 2007, that is next Thursday, the Tour de France 2008 will officially be presented by ...

Tour de France 2008 | Tour de France | Marketing

Thursday 21 June 2007 at 02h10

Scoop: blog Orange in the Tour de France!!

UPDATE 21 June 2007: the press release has now been published
UPDATE 25 June 2007: information abou ...

Tour de France | Tour de France 2007 | Marketing

Sunday 10 June 2007 at 01h09

Tour de France news: Sagem official partner and the Tour in HD on TV

With less than a month to go before the Tour de France start in London, news about this year's Tour ...

Tour de France | Tour de France 2007 | Marketing

tuesday 03 April 2007 at 21h50

The official partners of the Tour de France 2007 and how they communicate on the Internet

UPDATE 9 April 2007: added 'La P'tite Boucle Nesquik' for Nesquik.

After having published an a ...

Tour de France | Tour de France 2007 | Marketing

Saturday 17 February 2007 at 00h00

The most beautiful picture advertising caravan Tour de France 2006

As most of the people reading this website probably know already I was in the La Vache Qui Rit adver ...

Tour de France | Marketing | Tour de France 2006

Wednesday 06 December 2006 at 01h38

France 24 starts on December 6th, 2006

A project which, according to the French Wikipedia article about France 24 originally started in 19 ...

Marketing | Frankrijk

Sunday 26 November 2006 at 23h56

The "Rentring", a new social concept?

During about two weeks, everywhere in the underground and in Parisian streets, advertisements in neo ...

Sunday 22 October 2006 at 17h28

Will Marly-Gomont become a well-known town?

and Kamini as well?

Kamini, an unknown young French rapper (26 years old) from a small town named ...

Marketing | Frankrijk

tuesday 03 October 2006 at 22h33

Greenpeace starts action Green my Apple

Following the design of the Apple website, Greenpeace has launched its campaign and website Green my ...

Wednesday 27 September 2006 at 20h50

Celio introduces the Shoppenboys ...

Celio, a French men's clothes shop (also present in some other countries) recently introduced somet ...

Saturday 23 September 2006 at 23h36

25 year TGV: 50.000 tickets for €5 : only for lucky people!

Last Thursday, September 21st, 2006, the SNCF (the French railway company) proposed a special promot ...

Marketing | Openbaar vervoer | Frankrijk