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Blog - Marketing

All kinds of information on marketing ... new types of marketing, sports marketing, ...

  • Added: thursday 21 April 2022 at 0:10:00

    Team Jumbo-Visma presents an original jersey for the Tour de France 2022: The Masterpiece

    Team Jumbo-Visma presents an original jersey for the Tour de France 2022: The MasterpieceEvery year, the Dutch Team Jumbo-Visma needs to wear a special team shirt during the Tour de France. The usual team shirt, yellow with black accents, is indeed too similar to the Yellow jersey worn by the leader of the general classifications and during the French Grand Tour a solution thus needs to be found in the form of a specific team jersey.

    The team could have simply develop a specific team shirt and wear that every year for the Tour, but instead of that, the team chose for a surprise and originality in every edition of the Grande Boucle. Let's no longer wait to have a look at how Primož Roglič, Wout van Aert, Jonas Vingegaard and their team mates will be recognisable on the Tour de France 2022 roads: thanks to The Masterpiece!

    Why a specific team shirt?

    According to article 1.3.051 of the ...

    > Read the whole story | 1 comment | shown 5010x

    this article appears in the following categories: Tour de France| Tour de France 2022| Marketing
  • Added: tuesday 12 October 2021 at 0:08:36

    Santini is the new sponsor for the distinctive jerseys of the Tour de France and theTour de France Femmes avec Zwift

    Santini is the new sponsor for the distinctive jerseys of the Tour de France and theTour de France Femmes avec ZwiftWhile you may have discovered last night already here that Le Coq Sportif has left the Tour de France through a small door, Amaury Sport Organisation (A.S.O.) today announced the new partner providing the official distinctive jerseys of the Tour de France, of the Tour de France Femmes avec Zwift and oof the Etape du Tour will be Santini Cycling Wear.

    Santini gets in the Grande Boucle .. after having provided the Tour of Spain before

    Starting from 2022 and for at least 5 years (up to 2026 included), Santini Cycling Wear will equip the leaders of the different classifications of the Tour de France and of the Tour de Fran ...

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    this article appears in the following categories: Tour de France| Tour de France 2022| Marketing
  • Added: monday 11 October 2021 at 0:14:00

    Marion Rousse director of the Tour de France Femmes avec Zwift, the sponsors and ... the end of the Le Coq Sportif sponsorship?

    Marion Rousse director of the Tour de France Femmes avec Zwift, the sponsors and ... the end of the Le Coq Sportif sponsorship?While she was commenting Paris-Tours on France Télévisions, Amaury Sport Organisation (A.S.O.), the organisor of the Tour de France and starting next year also of the Tour de France Femmes avec Zwift, announced that Marion Rousse becomes the director of this new feminin version of the race.

    On RMC, Christian Prudhomme commented this announcement and also discussed the financial question of female races and thus necessarily the question about sponsors. And that gives us the occasion to talk about Le Coq Sportif as well .. or rather about its removal as a sponsor of the Tour, in a difficult financial context for the French brand.

    Marion Rousse, director of the Tour de France Femmes avec Zwift

    If you are only a bit interested in cycling, you most probably know already that starting from 2022, the Tour de France Femmes will make its bi ...

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    this article appears in the following categories: Tour de France| Tour de France 2022| Women's cycling| Marketing
  • Added: wednesday 20 January 2016 at 20:53:00

    Team Direct Energie 2016: have fun and win many races!

    Team Direct Energie 2016: have fun and win many races!Last Friday 15 January 2016 the Team Direct Energie was presented to the press. The team with its new sponsor will continue where Team Europcar stopped and according to Jean-René Bernaudeau (manager of the team) the main goal of the professional team of the "Vendée Cyclisme" structure remains to have fun.

    Presentation of the new jersey, the riders of the team - from Thomas Voeckler to the comeback of Sylvain Chavanel, via the new young recruits of the Vendée U team - and the staff, let's have a look at how Team Direct Energie presents itself for 2016!

    The new sponsor: Direct Energie

    We already knew since October 2014 that Europcar would stop its sponsoring of the team with the same name at the end of 2015. We thus knew that, after having found Europcar as a last minute new sponsor after Bouygues Télécom left the team, Jean-René Bernaudeau again had to find a new sponsor in a bit less than one year, in order to have its file ready for the 2016 registration.

    Several r ...

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    this article appears in the following categories: Cycling general (except Tour de France)| Marketing
  • Added: wednesday 17 June 2015 at 21:43:00

    News from the sponsors of the Tour de France 2015

    News from the sponsors of the Tour de France 2015Only 2 and a half weeks left until the start of the Tour de France 2015 in Utrecht, The Netherlands. The city of Utrecht and its mascotte Miffy (Nijntje in Dutch) are ready to receive the Tour de France since several weeks now, as I discovered myself when I was there a few weeks ago: see the photos I took in Utrecht.

    The sponsors of the Tour are also getting ready and thus send out information about their different actions around the Tour. From the first electrical car in the caravan of the Tour de France to the new white and green jerseys, via the Tour on Strava with Powerbar, this article will provide you the latest informations from the different sponsors.


    Hereunder, the sponsors have been presented in ...

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    this article appears in the following categories: Tour de France| Tour de France 2015| Marketing
  • Added: wednesday 18 March 2015 at 23:31:00

    Changes in the sponsors of the Tour de France: what about the green jersey? And the white jersey?!

    Changes in the sponsors of the Tour de France: what about the green jersey? And the white jersey?!Like every year, there will be some changes in the sponsors of the Tour de France again this year. Amaury Sport Organisation (A.S.O.) already announced its partnership with Dimension Data just before Paris-Nice, but there will be quite some other changes. And the most awaited announcement was of course the one for the sponsor of the green jersey since the moment PMU announced it would stop sponsoring it.

    And since we're talking about the green jersey ... we'll also have to talk about the white jersey! Find out why below!

    The musical chairs of the jerseys

    We already knew it before the Tour de France 2014 arrived back in Paris: PMU would no longer figure on the green jersey of the Tour d ...

    > Read the whole story | 7 comments | shown 10170x

    this article appears in the following categories: Tour de France| Tour de France 2015| Marketing
  • Added: wednesday 13 August 2014 at 21:48:00

    The Continental Pro cycling team Orange Cycling will be sponsored by Roompot Vakanties

    The Continental Pro cycling team Orange Cycling will be sponsored by Roompot VakantiesOn the 20th of April the former Dutch riders Erik Breukink, Michael Boogerd and Jean-Paul van Poppel announced, together with Michael Zijlaard (the husband of Leontien van Moorsel), their will to set up a new, completely Dutch, cycling team, with the name "Orange Cycling".

    At that time it was a preliminary announcement with the main goal to launch the concept and start the search for a sponsor.

    While Tom Dumoulin (Team Giant-Shimano) today won the individual time trial in the Eneco Tour, the team announced that it had found it's main sponsor!

    The sponsor: Roompot Vakanties

    Indeed, with a contract for 2 years and an option for a future extension, Roompot Vakanties gets associated to this 100% Dutch initiative which would like to set up the team around some experienced riders and several future Dutch talents.

    According to the new sponsor, the association Roompot/Orange Cycling Team is quite logical in this context since Roompot is the only big acto ...

    > Read the whole story | 1 comment | shown 4770x

    this article appears in the following categories: Marketing
  • Added: thursday 03 July 2014 at 19:58:00

    All news about the sponsors and the advertising caravane of the Tour de France 2014

    All news about the sponsors and the advertising caravane of the Tour de France 2014Due to a lack of time, this article has not been translated in English. Below you can find the French version which might provide you some interesting information anyway.

    A quelques jours du départ du Tour de France 2014 il est grand temps de faire un petit tour d'horizon des partenaires du Tour et de la caravane publicitaire de cette 101ème édition de la Grande Boucle.

    Quelques partenaires ont quitté la course après la 100ème édition, d'autres l'ont rejoint pour cette édition qui prendra son départ au Yorkshire ce samedi.

    Les diffuseurs officiels

    Pas de changements en ce qui concerne les diffuseurs officiels : on y trouve toujours France Télévisions (France 2 / France 3) qui diffusera cette année pas moins de 9 étapes en direct et en intégralité : les 3 premières étapes en Angleterre les 5, 6 et 7 juillet, mais également les étapes du 9 (Ypres > Arenberg Porte du Hainaut, ...

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    this article appears in the following categories: Marketing| Tour de France| Tour de France 2014
  • Added: sunday 15 June 2014 at 23:02:00

    Search notice: looking for Tour de France super fans who want to win a day in the Tour!

    Search notice: looking for Tour de France super fans who want to win a day in the Tour!We now have less than 3 weeks to go before the Tour de France 2014 starts in Yorkshire, more precisely in Leeds. The riders of the Tour will thus ride on the roads of England, France and Belgium in order to connect Leeds to Paris in 3,663.5 kilometers.

    Doing so, they'll come by huge numbers of fans, cyclign fans, Tour de France fans or in some cases even only fans of the advertising caravan which animates the roads of the Tour between one and two hours before the race! You'll thus be around 12 million to see the Tour come by on the side of the road!

    But of course, there's fans .. and super fans! And ŠKODA is looking for the latter category on skodafantour.com!


    For the 101st edition of the ...

    > Read the whole story | 16 comments | shown 5879x

    this article appears in the following categories: Tour de France| Tour de France 2014| Marketing
  • Added: wednesday 27 June 2012 at 22:11:00

    You're going to the Tour de France 2012 ? Alcatel One Touch shows you around!

    You're going to the Tour de France 2012 ? Alcatel One Touch shows you around!You must have noticed that velowire.com has recently changed colours (early June)! After the pink for the Giro d'Italia, you could have expected the site to adopt the colours of the Critérium du Dauphiné or of the Tour of Switzerland, but that's not the case. Indeed, instead of the ochre colour of the Dauphiné or the red colour of the Tour of Switzerland, velowire.com has adopted a bleu colour ... Alcatel One Touch's blue colour!

    In this article you'll find out why!

    Alcatel, le Tour en One Touch

    Last year, Alcatel One Touch became an official partner of the Tour de France and, as you've discovered in the article ...

    > Read the whole story | 1 comment | shown 4119x

    this article appears in the following categories: Tour de France| Tour de France 2012| Marketing
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