home | Nederlands | English | Français
> blog
> photographs
> UCI cycling calendar
> it's your Tour!
> videos
> guestbook
> search engine
> my CV
> >> copyright <<



follow velowire on Instagram
   
  • Latest photos on this site:
only 47 days to go until the start of the Tour de France 2021, in the mean time check out the 2021 UCI cycling calendar!
RSS |

The Tour de France 2008 theme?!

Added: saturday 20 October 2007 at 0:41:00
  • < Blog | share on Facebook | delicious | twitter | Google | technorati | printer friendly version

    The Tour de France 2008 theme?!On October 25, 2007, that is next Thursday, the Tour de France 2008 will officially be presented by A.S.O. in the Palais des Congrès in Paris.

    Today I received the invitation for this presentation and that might give a hint on the theme of the Tour de France 2008 ...


    Le monde en jauneAfter 'the world in yellow' (le monde en jaune) in 2007, the conclusion based on the invitation for the official presentation could well be that the theme of the Tour de France 2008 would have something to do with 'the heart' (le coeur) ...

    Logo Ossard (l agence)The invitation, created by the Ossard (l'agence) advertising agency based in Bordeaux (I still don't understand how it's possible for an advertising agency not to have a website in 2007!!), has a yellow cover with a hole with the shape of a heart. Through the hole one can see the Tour de France logo depicted on a red heart.
    When you open the invitation you still see the red heart surrounded by the text in which Patrice Clerc, A.S.O.'s (Amaury Sport Organisation) president and Christian Prudhomme, the Tour de France director, invites people to the presentation of the Tour de France 2008 on 25 October 2007 at 11 A.M. in the Palais des Congrès de Paris.

    Invitation presentation Tour de France 2008 Invitation presentation Tour de France 2008


    So what would be the theme?

    Which theme could linked to the heart could have been chosen for the Tour de France 2008?
    Since September everyone knows that Tour de France riders have a bigger heart than an average man, but that probably has nothing to do with this ...

    So what could be the Tour de France 2008's theme?
    Au coeur du Tour (in the middle of the Tour) ?
    Le Tour du coeur (the 'hearty' / warm / friendly Tour) ?
    Au coeur de la France (in the center of France - based on the numerous stages in the middle of France that could also well be possible)
    ?
    Par amour du vélo (for the love of cycling) ? ; see discussion in the comments below
    or yet something completely different ...

    Mécénat Chirurgie CardiaqueSince 2003 the Tour de France has a partnership with Mécénat Chirurgie Cardiaque (check out the overview of the activities within this partnership during the Tour de France 2007 as well), an organisation which collects money to allow to operate poor children with a limited heart function or a malformed heart. Maybe the theme has something to do with the fifth anniversary of this partnership?!

    Other ideas?

    Now you've read this and have seen the invitation, you might have some other ideas on the Tour de France 2008's theme! In that case, please don't hesitate to post your idea(s) as a comment on this article!!

    > The theme which has been announced during the presentation on October 25 is Le Tour toujours (explained as: bringing back the love for the Tour): click here to discover everything about the Tour de France 2008 (including all stage details) !

    by Thomas Vergouwen
    Did you like this article? Tell your friends on Facebook by clicking the buttons below!

    > 8 comments | shown 6273x

    this article appears in the following categories: Tour de France 2008| Tour de France| Marketing | share on Facebook | delicious | twitter | Google | technorati

Comments

Currently 8 comments!
  1. Salut Thomas,

    Ca pourrait être aussi "Pour l'amour du Tour"

    PS: Je n'ai pas mis l'ensemble de l'invitation sur mon blog pour éviter les copies illégales...
    A+

    | Pascal ORSINI | saturday 20 October 2007 at 9:51:41

  2. > Ca pourrait être aussi "Pour l'amour du Tour"

    Bien évidemment ! Ou plus général pour l'amour du vélo (c'est bien ça le Tour de France !).

    > Je n'ai pas mis l'ensemble de l'invitation sur mon blog pour éviter les copies illégales...

    J'y ai pensé aussi bien sûr ! C'est pour ça que j'ai réduit le scan à une image de seulement 250 pixels de large ... si tu imprimes ça à la taille d'origine ça se voit tout de suite que ce n'est pas une invitation originale :-).

    | Thomas Vergouwen | saturday 20 October 2007 at 10:47:48

  3. petite question, vous avez fait comment pour avoir cette invitation??

    | fanofsports | saturday 20 October 2007 at 21:53:50

  4. Tout en étant petite, elle est bonne cette question ;-)

    Voici la réponse en quelques lignes : je travaille pour Orange et comme Orange est partenaire officiel du Tour de France nous avons fait pour la première fois cette année un blog qui s'appelle "Orange dans le Tour" sur lequel nous montrons les coulisses du Tour de France et dont j'étais l'auteur car j'étais à l'origine du projet.

    C'est donc dans ce cadre-là que j'ai été invité à la présentation du Tour de France 2008 et je publierai donc quelques articles sur le blog Orange dans le Tour en direct depuis le Palais des Congrès.

    découvrez les coulisses du Tour de France : Orange dans le Tour - blog - www.orangedansletour.com

    | Thomas Vergouwen | sunday 21 October 2007 at 14:01:52

  5. ah ok je comprends tout maintenant
    A++

    | fanofsports | sunday 21 October 2007 at 15:06:23

  6. Le coeur: c\'est l\'auvergne bien évidemment!

    | jeroen wielaert | tuesday 23 October 2007 at 13:49:04

  7. Pour moi c'est : l'amour du tour
    ( represente l'amour des spectateurs au bord des routes pour le tour malgré les affaires. Il ya toujours autant et voire plus de monde sur le bord des routes)

    | fanofsports | tuesday 23 October 2007 at 16:56:40

  8. Voilà on est deux à penser que c'est l'amour du Tour...
    Notez que je préfère ça plutôt qu'un point d'interrogation du style Le Tour de la question.
    L'amour de l'auvergne ? Non, non je ne crois pas au risque de décevoir jeroen !
    A Jeudi !

    | Pascal ORSINI | tuesday 23 October 2007 at 17:36:41

Post your comment

Your name
*
Your e-mail address
*
[this will never be published and is only used to allow me to contact you if necessary and potentially to receive notifications of new comments]
Be informed about new comments
Check this box if you want to receive an e-mail when new comments are posted to this article (please make sure your e-mail address above is correct to make sure you'll receive those notifications!)
The address of your website

Your comment


Attention!! In order to fight spam you need to answer the simple question below. The answer needs to be given as a number between 2 and 100. If your answer is not correct the other input in this form will be ignored.

What is the result of three plus four ?