home | Nederlands | English | Français
> blog
> photographs
> UCI cycling calendar
> it's your Tour!
> videos
> guestbook
> search engine
> my CV
> >> copyright <<



follow velowire on Instagram
   
  • Latest photos on this site:
only 48 days to go until the start of the Tour de France 2021, in the mean time check out the 2021 UCI cycling calendar!
RSS |

Greenpeace starts action Green my Apple

Added: tuesday 03 October 2006 at 22:33:00
  • < Blog | share on Facebook | delicious | twitter | Google | technorati | printer friendly version

    Greenpeace starts action <i>Green my Apple</i>Following the design of the Apple website, Greenpeace has launched its campaign and website Green my Apple.

    The website, which starts with the text 'We love Apple. Apple knows more about 'clean' design than anybody, right?' is aimed at asking Apple to produce its products in a greener way. Greenpeace indicates that Apple still uses toxic chemicals in its different products. These chemicals are said to be dangerous for the environment and thus for people at places where Apple's products finally end up after their normal use. Pictures of children in countries like China and India this message are used to support this message.

    Greenpeace asks Apple through this website to
    - remove the worst toxic chemicals from their products and production lines
    - offer and promote free 'take-back' for all their products everywhere they are sold

    Greenpeace uses a friendly approach on this website by saying that Apple is actually a very cool company with great products, but that we should be able to expect from such a company a better approach of 'clean' production lines. We can for example read on this website: We're not asking for just 'good enough.' We want Apple to do that 'amaze us' thing that Steve does at MacWorld: go beyond the minimum and make Apple a green leader..

    Via the website anyone can send an e-mail to Steve Jobs - Apple's boss - about this issue, but also create a T-shirt for this campaign, a video or even an alternative text for a speech by Steve Jobs.

    Tell me in the comments to this article what you think of this campaign! Also let me know whether you think Greenpeace has the right to create such a website following the design of the Apple website!!

    by Thomas Vergouwen
    Did you like this article? Tell your friends on Facebook by clicking the buttons below!

    > 1 comment | shown 944x

    this article appears in the following categories: Marketing | share on Facebook | delicious | twitter | Google | technorati

Comments

Currently 1 comments!
  1. Omdat je zo graag reactie wilde..... Eigenlijk vind ik t een soort van plagiaat wanneer de vorm en lay-out van andermans site wordt "gekopieerd", maar aangezien het een actie betreft waarmee men Apple meer milieubewust wil laten worden en t dient als soort van eye-opener heb ik er niet zo'n problemen mee. En als Apple dat wel heeft, dan spannen ze wel een zaak aan.... Op die manier krijgt Greenpeace dan ws ook nog de publiciteit die ze wil, dus dat zijn dan 2 vliegen in 1 klap!!

    | Ellen | saturday 07 October 2006 at 19:25:57

Post your comment

Your name
*
Your e-mail address
*
[this will never be published and is only used to allow me to contact you if necessary and potentially to receive notifications of new comments]
Be informed about new comments
Check this box if you want to receive an e-mail when new comments are posted to this article (please make sure your e-mail address above is correct to make sure you'll receive those notifications!)
The address of your website

Your comment


Attention!! In order to fight spam you need to answer the simple question below. The answer needs to be given as a number between 2 and 100. If your answer is not correct the other input in this form will be ignored.

What is the result of eight times seven ?